It is one thing to be able to see your site on a mobile, you have done well to get that far. But have you tried to use it? The functions and features of a mobile solution are often very different from what is required in a desktop site. Consider your desktop a place where dreams begin, where you start planning, you research, you review and ultimately do a little tyre kicking. But when you use your mobile you are usually looking for a solution right now!
Statistics show that mobile customers are generally ready to shop immediately. Do they need to read the history of your business or to navigate around informational pages? What is required, are call to action pages short and concise leveraging everything their mobile device can do for them and ultimately you. Take that alongside the dominance of the mobile device in the internet space and you have a very powerful reason to be considering your mobile web strategy.
59% of New Zealanders own a smart-phone (Research NZ)
82% of 18 - 35 year old New Zealanders own a smart-phone (Research NZ)
76% of New Zealanders have used an App on their smart-phone (Google)
77% of New Zealand women have accessed a social network from their smart-phone (Google)
58% of New Zealand tablet owners made a purchase on their device (Nielsen)
64% of New Zealanders between 15 - 65 currently own a smart-phone
51% of New Zealand smart-phone owners have used their smart-phone to locate stores or services
Mobile Ad Spend in New Zealand almost doubled from $2.83 million in 2012 to $5.60 million in 2013 (IAB NZ)
Total Mobile Advertising in Q2 2014 was $2.62 million up 198% YOY(IAB PWC)
By 2018 NZ will have 90% smart-phone ownership and 78% tablet ownership (Frost & Sullivan)